Creating exceptional content isn’t my only focus. My expertise involves content planning, development, design, production, analysis, management, and measurement. This can encompass everything from editorial voice, content needs analysis, and information architecture to web writing, search engine optimization (SEO), and distribution. Here are some of the capabilities in each stage of content strategy that I have owned:
Audit and Analysis: Assess current state against desired state, gap analysis, competitor analysis, content needs mapping
Strategy: Determine topical ownership areas, taxonomy, process/ workflow for content production, content matrixes, voice and brand definition, persona development
Plan: Staffing recommendations, editorial calendar, content distribution plans, mapping content to buyer journey, keyword strategy, communications plan
Create: Writing, editing, asset production, governance model, keyword targeting
Maintain: Plan for periodic auditing, advise the client, determine targets for success measures, optimize and/or sunset
Ashley Haugen 