“Any idea can turn to dust or magic, depending on the talent that rubs against it.”

– William Bernbach

Content Strategy

Creating exceptional content isn’t my only focus. My expertise involves content planning, development, design, production, analysis, management, and measurement. This can encompass everything from editorial voice, content needs analysis, and information architecture to web writing, search engine optimization (SEO), and distribution. Here are some of the capabilities in each stage of content strategy that I have owned: … Continue reading Content Strategy


Producing compelling and sustainable content is at the center of my strategic goals. I plan content from a user-centric perspective, influenced by business objectives and keyword strategy. My writing spans email, newsletter, website, internal communications and social media copy. Campaign Writing Spring Clean Your Life!    $500 Savings Challenge   Simple Living Challenge  The Everyday Adventurer    Web … Continue reading Writing