The Content Strategist

Using Personas Smartly to Drive Blog Traffic – Contently Case Study

“In the last three months, brightpeak has seen organic search traffic to its blog jump by 77 percent, referral traffic increase by 70 percent, and direct traffic surge by 97 percent.” – The Content Strategist

How, you ask? In a nutshell: persona development, personalization, keyword strategy and marketing funnel strategy. (With high quality, voice and personality thrown in for good measure.) It’s quite a mix, but that’s what how my team at brightpeak is able to create content that drives incredibly engaged readers.

Learn how we pull these levers in this case study featured The Content Strategist. (One of my all-time career moments, by the way.)

How brightpeak financial Used Audience Segmentation to Increase Traffic by 97%.

The Content Strategist


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